On Sponsoring a User Group Meeting or an Event

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On Sponsoring a User Group Meeting or an Event

March 11, 2012 User Group News 0

After recently moving Cleveland Tech Events under the Cleveland Tech Consulting umbrella, I finally have a financial outlet to manage this site.  While most of my work as an independent consultant helps with my cost of living, some of my profits are getting back into the company, and it’s now time for me to step up Cleveland Tech Events a bit more.

My Experience on Sponsoring a User Group 

I had a perfect opportunity to sponsor the Ohio North SQL Server User Group for their March 2012 meeting.  The topics of the meeting presentations were relevant to a topic I enjoy working with (PowerShell), and the group was a group that I had been involved with for awhile.  When I found out just how much it would cost for the pizza and pop (as that’s what their financial part covers), I was thrilled to help them out.  I’ve had friends wonder – why would you, as an independent consultant, want to sponsor a user group?  For me, it’s about giving back to the community and supporting it as best as I can.  It’s an avenue to get the word out about my skills and company.  And most of all, it’s a great opportunity for me to get the word out about this site!  Up until this year, I’ve run this site on nothing but word of mouth support.

Want to Sponsor a User Group Meeting or Event?

Being a sponsor of a user group meeting or event, you’re supporting the community and also getting the word out about your company.  It helps user groups feed their attendees, cover travel for paid speakers, pay for venue charges if needed, and defray some of the other expenses associated with running a user group or event.  For you as a sponsor, you may get your logo on the group’s website with a link to your company’s site, driving traffic to the website and bringing more company awareness into the community.  You may even get some time to talk about your group and/or your goals.  So it’s a win-win situation for both sides!

If you want to sponsor a user group or event, it may help to get in contact with the organizers, if sponsorship information isn’t clearly posted on their website.  If you run into a user group where you think you’d benefit from sponsoring the group (and the attendees would benefit from your sponsorship) and you can’t find the organizers’ information, reach out to me at admin at this domain and I’ll help you reach out to the user group or event organizers.  I have had people contact me in the past looking to sponsor a user group, and I have matched them to the appropriate groups.  So if you’re not sure which groups would be relevant, you can reach out to me and I can help you figure that out as well.

Want Me to Sponsor Your Group or Event?

I am definitely interested in sponsoring a few more meetings this year if it’s affordable.  Topics that I’m interested in include user experience, social networking, web development, PowerShell, mobile development, and cross-platform development.  Send me (admin at this domain) the information for your group’s meetings, and I’ll read through all submissions.  If it’s something I can afford, I’ll do what I can to help.  With the change in event submission guidelines, I am hoping to see something from that effort to put funds back into the community.